Shut the Fuck Up, 1985

General Idea, Shut the Fuck Up, 1985, video, 14 min., various collections.
Shut the Fuck Up provides a candid and humorous assessment of the media cliché of the artist. Aggressive and fast-paced, the video is structured in three segments: “Part I: Death of a Mauve Bat”; “Part 2: Mondo Cane”; and “Part 3: XXX (bleu).” Each segment is subdivided, with three formats used: talking heads, found footage, and inspirational montage. The group comments on art’s reliance on spectacle, the lack of intelligence and agency accorded to artists by the media, and the presumption of an artist’s disengagement from the world. Felix Partz notes, “We’re supposed to be romantic, untamed,” and Jorge Zontal rants, “I’m not going to play…boho to their fucking bourgeoisie.” A punchy and humorous analysis of the artist’s relationship to mass media, Shut the Fuck Up demonstrates General Idea’s critique of media formats and their mastery of video as a medium.
Gallery

The 1971 Miss General Idea Pageant, 1971

FILE Megazine, “Glamour Issue,” 1975

Showcard Series, 1975–79

Pilot, 1977

Test Tube, 1979

Nazi Milk, 1979

The Boutique from the 1984 Miss General Idea Pavillion, 1980

Cornucopia, 1982

Mondo Cane Kama Sutra, 1984

Shut the Fuck Up, 1985

AIDS, 1987

Fin de siècle, 1990

One Year of AZT, 1991